2018第十八届北京国际营养健康产业博览会


The 18th （Beijing） International Nutrition and Health Industry Expo,2017




2018年11月16-18日
北京·中国国际展览中心（老国展）
16-18 November 2017
Beijing International Exhibition Center


         Invitation
  
主办单位：                              
        北京保健品化妆品协会                 
       广东省保健食品行业协会        
          中国健康产业发展联盟                     
       全联城市基础设施商会                    
    
支持单位
      中国健康食品协会山东分会
      
特邀单位
         中国健康产业工作委员会  
         中国抗衰老促进会市场工作委员会
 
特邀媒体：
《中国健康》杂志社，健康时报
健康与养老工作委员会          
亚洲营养健康产业促进会         
       
组织招商：北京博亚国际展览有限公司
     


Organizer:
Beijing Boya Exhibition Co., Ltd
Sponsored by:
Beijing Heath Products&Cosmetics Association
Guangdong Health Food Industry Association
The Strategic Alliance for the Medical & Healthcare Industry of China
Chamber of Urban Infrastructure
Health &Retirement Working Committee of All-China Federation of Industry 


&Committee Asia Nutrition & Health Industry Promotion
Asia Center for the Promotion of Economic & Trade Development
Support units:
China Health Food Association Shandong Branch
Special units:
Healthy Industry Working Committee of China
Market Committee of China Anti-aging Promoting Association
Special media
China Health Care, Health Times, China Food News, Popular Health News, CCTV 


Health Care Channel






    国家政策支持 把握发展机遇
Supported by national policy  Seize the developing opportunity
   健康是促进人的全面发展的必然要求，是经济社会发展的基础条件。2016年8月，中共中


央政治局审议通过“?健康中国2030”规划纲要，会议强调要以提高人民健康水平为核心，以


普及健康生活、优化健康服务、发展健康产业为重点，把健康融入所有政策，大幅提高健康


水平。“健康中国”上升为国家战略将全面推进大健康产业发展，2013 年 10 月国务院印发


《关于促进健康服务业发展的若干意见》，明确提出到 2020 年，健康服务业总规模达到 8 


万亿元以上，专家认为，营养保健品在中国正逐步从高端消费品、礼品转变为膳食营养补充


的必选品，预计整个行业将随之进入规模加速攀升阶段。中国营养保健食品行业将面临重大


发展机遇，前景光明！
 Health is the necessary requirement for promoting the all-round development of 


human beings, it is also the fundamental condition of economic and social 


development. In August of 2016, the Political Bureau of the CPC Central Committee 


examined and approved the "Healthy China 2030" plan. The meeting stressed that we 


should take improving the level of the people's health as the core, popularizing 


the healthy living, optimizing the health service and developing health industry 


as the key points, integrate the health in all policies and significantly raise 


the level of health. Putting the "Healthy China"’ plan in the position of 


national strategy will comprehensively promote big health industry’s 


development. In October of 2013, the State Council issued The Several Opinions on 


Promoting the Development of Health Service, where it is put forward that in 


2020, the total scale of health service shall grow to over 8 trillion yuan. The 


experts think that nutritional and healthy products in China are gradually 


shifting from high-end consuming goods and gifts into daily required dietary 


supplements , the whole industry scale is expected to get into the accelerating 


phase. China’s nutritional and healthy food industry will face a major 


development opportunity and a bright future!
    展会规模浩大 打造旗舰盛会
Making effort to create an enormous exhibition and a flagship event
第十七届北京国际营养健康产业博览会以“健康感动生命——Health for life”为主题、以


绿色健康为宗旨，得到了相关权威部门和业界的大力支持。此次博览会预计展会面积达35000


平方米，将有来自32个国家和地区的800家健康品牌企业参展，将为生产商与经销商、贸易商


及终端客户提供便捷的交流平台，是厂家打开国内外市场，展示推广新产品、交流新技术的


品牌盛会！历经17届的沉淀，丰富的经验、专业的运作团队、庞大的数据资源等，能为您在


地区品牌宣传、开拓市场、产品推广、商贸洽谈等各方面提供最强有力的帮助。
 Taking ‘Health for life’ as the theme, creating green and healthy lifestyle as 


the purpose, the 17th （Beijing） International Nutrition and Health Industry 


Expo obtained the substantial support from relevant authorities and industries. 


The expo owns an exhibition area of 30,000 square meters, expected to attract 800 


brand enterprises specialized in healthy products coming from 32 countries and 


regions, which will will provide convenient communication platform for 


manufacturers , dealers, traders and end users. It will make a brand event for 


manufacturers to open the market at home and abroad, show and promote new 


products and new technologies! Through 16 years’ accumulation, our rich 


experience, professional operation team, huge data resources and so on will 


provide you the most powerful support in regional brand promotion, market 


development, product promotion, business negotiations and other various aspects. 


     前瞻会议论坛 了解市场动态
Attend the meeting forum  Get the market dynamic
 2018中国健康产业发展创新高峰论坛，全面解读中国健康产业市场发展趋势。
 2018中国中药大健康产业研发高峰论坛，探讨如何发扬中药保健品的国际优势。
保健品采购商企业对接会，邀请采购商与企业进行精准高效商贸对接。
 互联网+健康产业电商交流会，解析保健品电商的发展，助力企业进驻电商渠道。
 国家公共营养师知识讲座，提高参展商行业专业性，增强观众互动。
 优质参展企业奖项评选大赛，提升品牌影响力，“十佳推荐品牌”“大会金奖”等奖项，具


体详情请咨询大会组委会！


 2018 China Health Industry Development and Innovation Summit Forum will present 


a new interpretation of the trend of China’s health industry market.
 2018 Research and Development on TCM (Traditional Chinese Medicine) Summit Forum 


will discuss how to carry forward the international advantages of TCM health care 


products.
 Health Care Products Buyers Matchmaking Meeting will invite buyers and companies 


to conduct precise and  efficient business docking.
 Internet + Health Industry E-business Communication Meeting will analyze the 


development of e-business in health industry, and help enterprises to use e-


business channels to broaden market.
 National public nutritionists will make knowledge lectures to improve industry 


professionalism of exhibitors  and strengthen the audience’s interaction.
 High Quality Exhibitors Selection Competition with awards settings like 


“Strongly Recommended Brands” “Golden Cup Prize” and so on, please consult 


the organizing committee for more information. 


    百家媒体聚焦 全面企业推广
Under the spotlight of media  Promote the enterprise brand comprehensively
   为了保证参展商参展效果最大化，全方位立体曝光，此次博览会将继续与国内主流媒体、


近百家大型门户网站、150家保健食品行业媒体及海外媒体战略合作，进一步深化合作内容。
 In order to maximize the exhibition effect, the expo will continue to conduct 


strategic and deeper cooperation with domestic mainstream media, 100 large 


websites, 150 health care food industry media and overseas media. 
    多渠道观众组织 专业买家齐聚 
An extraordinary?quantity?of Professional buyers gather together
数据库一对一邀约：
One-on -one invitation based on the audience database
  1 由市场人员根据庞大的数据库进行一对一参观邀请，展会微信公众号观众预登记，分别


以寄函、电话、短信、微信、邮件等多方式传递邀请，跟进重大采购计划买家，为其优选推


荐参展商，提供展会采购服务。
 Our marketing personnel will do the one-on -one invitation in accordance with 


the huge audience database by letters, phone calls, sms, Wechat, e-mail and so 


on. Also we will use WeChat public platform to help the visitors with pre-


registration, follow up VIP buyers with major purchasing plan and provide 


professional purchasing service for them.
协会组团组织：
Visitors group organized by associations:
  1 通过国家及地方协会、地方政府、食药监督局等主协办单位对相关单位相关企业下发通


知参观文件。
 Send audience invitation letters through the national and local association, 


local government,FDA(Food and Drug Admission) and other partners to related 


enterprise. 
  2 与诸多食品生产、食品经销代理、批发零售、政府、超市、酒店等单位和消费场所的采


购部门合作，引入专业观众报名参会。
 Attract professional buyers to register and attend the expo through cooperation 


with purchasing department of lots of food producers, food distribution agents, 


wholesalers and retailers, governments, supermarkets, hotels and other 


consumption places.
展会宣传推广：
Promotion of the exhibition:
  1 印制邀请函、宣传海报、促销单页、参观券等，通过行业杂志投放，观众数据快递等；
    Print and give out invitation letters, posters, visit tickets , etc. 
  2 通过专业媒体优势，在百家行内网站、展业杂志发布信息；
    Release information on professional related websites and magazines.
  3 通过举办采购商大会和产品推介会、产业发展论坛等活动吸引行业企业代表的参与，提


高供货商与买家沟通交流平台；
 Attract relevant enterprise representatives to participate in the exposition by 


holing purchaser assembly , product promotion meeting,  industry development 


forums and other activities , thereby improving the communication platform for 


the suppliers and buyers.


   展品范围
Exhibits
 保健（功能）产品
   国家法定27种保健功效产品（蓝帽子产品）、维生素矿物质补充剂、海洋生物制品、膳食


补充剂、鱼油类、螺旋藻、辅酶Q10、破壁孢子、OEM合同订制、益生菌产品等；
  Functional products
  27 kinds of health care products (blue cap products),vitamin?and?mineral?


supplements, marine biological products, dietary supplements, fish oil, 


spirulina, Q10,sporoderm-broken spores, OEM , probiotic products, etc.
 营养健康食品
保健食品、保健饮料、保健酒、功能保健茶、无糖食品、运动营养品、酵素产品、低脂/低胆


固醇食品、特膳食品等；
  Nutritional and healthy food
  Health care food, health care drinks, health care alcohol, functional tea, 


sugar free food, sports food, enzymes products, low fat/ low cholesterol food, 


food for special dietary uses, etc. 
 天然滋补类产品
  阿胶产品、蜂产品、燕窝、海珍品、参茸产品、枸杞、营养补充剂/配餐、花粉产品、美容


养颜产品等；
   Natural nourishing products
   Donkey-hide gelatin products, bee products, bird's nest, marine products, 


ginseng, deer antler?products, goji, nutritional supplements, Pollen products, 


etc.
 中华中药养生产品
  原生中草药材、中药饮片、石斛、灵芝、玛咖、冬虫夏草、鹿茸、红景天、藏红花、忧遁


草、民族特色药物、原料及提取物等；
TCM products
 Raw material herbal, Chinese herbal medicine, Dendrobium，ganoderma lucidum, 


maca, Chinese caterpillar fungus,deer antler?products, Rhodiola?Rosea, Saffron, 


Drooping Clinacanthus, Chinese herbal extract,etc.
 健康技术与服务
  中医药养生理疗、保健咨询机构、中医药品牌服务机构、健康体检等健康服务机构，媒体


、相关协会、认证机构等；
Health care technology and service
 TCM physical therapy, health care consulting agency, TCM brand service 


organization,health services,media, related association, certification bodies and 


so on.
 生产包装设备
  食品生产设备、包装设备、喷码设备、制丸机、制粒机、压片机、包装材料等； 
 Production & Packaging Equipment
 Food production equipment, packaging equipment, ink jet printer, , pill?making 


machine, pelletizer, tablet machine, packaging materials, etc.




   2017年展后报告 
Post show report of 2017 exhibition 
一、展商：展览面积30000平方米，汇聚展商600余家；来自32个国家和地区，国内79%. 国外


约21%    美国、日本、韩国、香港、台湾、泰国、瑞士、挪威、加拿大、澳大利亚、马来西


亚等 
参展企业满意度调查：上届参展商带来意向成交额达1.1亿元！抽样调查数据表明56%的展商


认为达到了预期效果，42%的展商对展会效果非常满意、为其与专业观众搭建良好交流平台，


在当地找到了意向合作伙伴！
1. Exhibitor: The exhibition area is 30000 square meters. There is more than 600 


exhibitors from 32 countries and regions, of which 79% from China mainland and 


21% from abroad. 
Exhibitors’ satisfaction survey: The exhibition brought the previous exhibitors 


intentional turnover amounting to 110 million yuan! Sampling survey data shows 


that 56% of the exhibitors got the desired effect, 42% of the exhibitors were 


very satisfied with the show.
二、观众：累计观众人次52611人，来自120个国家和地区，国内82%，海外18%；
国内观众地域分析：北京23%、东三省13%、天津10%、山东10%、华中11%、河北12%、华南7%


、上海5%、西南5%、其他4%；
专业观众渠道分析：
专业观众渠道占比
经销商、代理商、OEM贴牌商、贸易商24%
KA卖场、连锁超市、批发商、专卖店18%
健康管理中心、中医馆、养生会所11%
电商、微商、网络平台经营商10%
行业协会/商会9%
连锁药店、单位药店9%
科研单位、专科院校、爱健康人士8%
政府、机关、事业单位3%
投资机构、金融机构2%
媒体及其他6%
2. Audience: The total number of audience reached 52,611, from 120 countries and 


regions, of which 82% from China mainland and 18% from abroad. 
  Professional audience channel analysis:
 Professional audience channel analysis:
           Proportion 
Dealers, agents, traders, OEM traders 24%
KA supermarket, supermarket chains, wholesalers, exclusive stores18%
Health care center,TCM agency、health club11%
E-business,wechat business,Network operators10%
Association and Chamber of Commerce9%
Pharmacy9%
Research institute,college8%
Government and public institution3%
Investment and financial institution2%
Media and others6%




参展程序及资质审核：
1、参展的品种应具备生产和经营有效期内的 卫生许可证 、 营业执照 、 商标注册证 、 


商标授权证 以及产品合法审批文件等。参展产品质量经过国家认可检测机构检测符合相关标


准。
2、参展单位在选定展位后请认真填写 参展申请及合约表 ，加盖公章后传真或邮寄至大会组


委会秘书处，申请表一经签字盖章后同具合同效力，传真或复印件有效。 
3、展位分配原则: 先申请、先付款、先确认 ! 为确保会场整体效果，主办方保留最终调整


展位的权利。
4、组委会会前30天将  参展手册  有关日程安排、展品运输、酒店接待、展台搭建等事项 


电子版至参展商。
Participation procedure:
1.Exhibitors must have valid Hygienic License, Business License, Products 


Approval Documents and other documents in accord with legal requirements. Quality 


of exhibits must be in line with corresponding regulations
2.After contacting the organizing committee and choosing booth position, 


exhibitors should fill in the Exhibition Application Form and Agreement Form, 


mail or fox the forms with your signatures to the organizing committee. This 


contact will be legally effective after being signed by both parties. Faxes or 


copies are valid.
3.Booth distribution principle: paid first, served first. The organizer reserves 


the right to adjust final booth for ensuring the whole effect of the exhibition.
4.The organizing committee will email or fax exhibitors the Exhibition Guide 


(containing schedule, exhibits transportation, hotel reception, booth building 


and so on) 30 days before the exhibition.


         Contact person：      余鹏Phone：+86 010 8327 6127                       


                           
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